Brand & Press Kit
Logos, mascot, wordmarks, and the Deep Amethyst color palette. Use these assets to represent Shadow Sheep Labs accurately and with care.
Logos & Assets
Mascot
Primary mascot v2, transparent background
Logo — Horizontal
Full lockup: sheep + wordmark, dark background
Logo — Stacked
Stacked logo variant
Wordmark
Clean readable wordmark
Deep Amethyst Palette
Primary
Primary
#6528C5
Hover
#4D1E96
Pressed
#361468
Backgrounds
Session Bg
#12091F
App Bg
#0F0A1A
Accent
Amber
#B35A2A
Semantic
Success
#4CAF7C
Warning
#D4835C
Error
#C45C6C
Info
#5C8CC4
Highlight
Lavender
#C9ACFB
Glow Lavender
#E4D5FD
Brand Usage Guidelines
Clear space
Maintain a minimum clear space of 1× the mascot's head height on all sides of any logo. Never crowd the logo with other elements.
Background usage
The horizontal and stacked logos are tuned for dark backgrounds. For light backgrounds, use the clean wordmark and place the mascot separately.
No recoloring
Do not alter the Deep Amethyst primary color (#6E3CCA) in any logo, mascot, or wordmark. The brand hue is locked.
No distortion
Scale logos uniformly. Never stretch, skew, rotate, or apply filters to brand assets.
Minimum sizes
Horizontal logo ≥ 120 px wide · Stacked logo ≥ 80 px wide · Mascot alone ≥ 32 px · Wordmark ≥ 100 px wide.
Typography
Pair brand assets with Inter or SF Pro. Do not set body copy in the same weight as the wordmark — keep hierarchy clear.